|Company Size||Industry||Products Used|
|0-50 Employees||Manufacturing of Natural Beauty Products||Nodus eStore Solution Stack|
ONE OF THE WORLD’S FIRST PRODUCERS OF ORGANIC PERSONAL CARE PRODUCTS INTEGRATES
ITS ECOMMERCE & ACCOUNTING UNDER A SINGLE EFFICIENT UMBRELLA
|When Aubrey Hampton first mixed ground ginger, peppermint, and eucalyptus leaf into a base of coconut oil in 1967, he never imagined that the batch of bath liquid he created to help combat those harsh New York City winters would change the personal care industry forever. Nearly five decades and more than 200 products later, Aubrey Organics®, the company he founded, remains the leader in natural hair, skin, and body care, with products sold in more than 4,500 retailers throughout the world.|
|Known as a “legacy brand” (i.e., one of the first in its industry), Aubrey has carved a niche in a market segment that’s grown wildly over the years as more consumers strive to use products that are healthy, organic, and natural. “Early on, our founder was looked upon as somewhat of a celebrity,” said Priscilla DeFrancesco, President of Aubrey Organics. There wasn’t much information on natural personal care products at the time, so he fielded calls and requests from a wide range of people.”|
|As the number of requests grew, and as the word spread about Aubrey’s innovative products, the company grew exponentially. And as order volumes increased, Aubrey turned to InterDyn BMI (formerly Business Microvar), a leading global partner for Microsoft Dynamics ERP and CRM solutions, to help recommend the best solution to efficiently manage those orders and the associated payments, inventory, shipping, and other customer functions. “Before InterDyn recommended Nodus, we were taking orders by hand,” said DeFrancesco. We used a desk order pad with carbon paper in between; it was horrible.”|
|As a leader in natural hair, skin, and body care, Aubrey makes and sells everything from age-defying therapies made from Rosa Mosqueta Oil, to honeysuckle rose shampoos and conditioners, to body lotions made from collagen and almond. The company’s distinct products are sold by popular health stores like Whole Foods and Sprouts, via a group of worldwide distributors, and through the firm’s website. Making Aubrey especially unique is the fact that all of its products are still manufactured by hand in the U.S. in small, 50-gallon batches. “We stir them up by hand and make them fresh to ensure quality,” said DeFrancesco. “Everything that’s on our shelves ships out fresh right to the consumer.”|
|A certified organic processor, Aubrey decided several years ago that in order to scale effectively it would need to automate its business processes. “We wanted to become more efficient and spend more time educating our customers,” said DeFrancesco, “instead of wasting a lot of time calculating, tracking orders, and recording payments in our accounting system.”
Aubrey’s new system would need to run on autopilot and integrate directly with its existing Microsoft Dynamics ERP software to provide a seamless, web-based transaction platform. After reviewing three different ecommerce solutions recommended by InterDyn, DeFrancesco and her team selected Nodus eStore Solution Stack, a fully integrated ecommerce web store for Microsoft Dynamics GP, providing automated order intake, secure payment processing, and real-time inventory, tax, shipping, and customer management.
|During the software selection process, Aubrey utilized InterDyn’s expertise to seek out a platform that was user-friendly, that integrated its online shopping cart and ERP, and that was designed for easy setup and maintenance. “We didn’t need a team of internal programmers. We just needed some support from Nodus’ professional service department and we were up and running quickly,” said DeFrancesco, whose team called on Nodus’ developers to handle customizations which enhanced its shopping cart to match Aubrey’s unique vision. “Nodus has top-notch developers. In the rare event that we need support, we’re always taken care of immediately. It just works well for us.”|
|As it overcomes industry hurdles like helping consumers discern between truly organic products, and those that claim to be organic and made from all-natural ingredients, Aubrey can rest easy knowing that the millions of customers and hundreds of retailers are supported by a robust web store and secure payment engine.
“We have weekly meetings where Nodus organizes all players and manages the entire process very professionally. As a result, when we roll out the solutions live, there are never any issues,” said DeFrancesco. “That’s huge for us because all of our IT is outsourced, so we don’t have the time or resources to be able to deal with technology issues. Having a program that works well, with no down time, provides us great peace of mind.”
And because Nodus eStore Solution Stack integrates bi-directionally with Microsoft Dynamics GP, Aubrey’s orders can flow smoothly from its web store, into its accounting software (and vice versa) with no additional human interaction. Inventory is always up to date, while payments, taxes, and shipping are always precise and calculated instantly with the solution’s third-party integrations. “I can’t even remember the last time we had an issue with the program,” said DeFrancesco. “It’s literally been years.”
|In 2014, Aubrey widened its relationship with Nodus by adding the vendor’s Merchant Account Services to its portfolio. This service provides Aubrey with the convenience of having one point of contact at Nodus for all of its web store, payment processing, and gateway support needs. Nodus’ dedicated resources constantly monitor and analyze pricing from many different providers so that customers like Aubrey always receive the lowest pricing for credit card processing. “We’ve seen some definite cost and time savings as a result of using Nodus Merchant Account Services,” said DeFrancesco. That’s why we switched over to it.”|
|Going forward, DeFrancesco said Aubrey plans to continue building upon its founder’s legacy (Aubrey Hampton passed away three years ago) of researching and sourcing high-quality, natural ingredients to use in the firm’s ever-expanding product line. “Our main focus continues to be on helping people, helping to preserve the environment, and creating clean, safe products,” said DeFrancesco. “We’re always looking to create the next wonderful alternative to the synthetic products that are being mass produced in today’s market.”|